Content & Social Media Specialist

Content & Social Media Specialist

Sharaf Electrostore is one of the leading consumer electronics retailers in North Cyprus, representing global brands such as TCL, PlayStation, JBL, Bissell and more. We are upgrading our marketing approach with a clear goal: to become the most engaging and attention-driven electronics brand in the market.

We are looking for a Content & Social Media Specialist who understands how to create engaging content that captures attention and brings customers into our stores. This is not a traditional marketing role. Your responsibility is to create content that people actually want to watch and turn that attention into store visits.

You will be responsible for coming up with strong and engaging content ideas, developing repeatable content formats such as Reels and TikTok videos, and adapting trends to fit Sharaf’s brand. You will plan and produce in-store videos, create product storytelling, customer interaction videos, and both educational and entertaining content, while working closely with the internal team to ensure consistent execution.

You will focus on increasing views, engagement, and reach, with a strong emphasis on organic performance rather than just posting content. You are expected to track what works and continuously build on successful content. You will also identify and collaborate with local influencers, creating simple yet effective partnership ideas. A key part of the role is producing retail-focused content that drives customers into stores, showcasing real product usage and the in-store experience.

We are looking for someone with a strong understanding of Instagram Reels, TikTok, and short-form video content. You should be able to think in terms of hooks, storytelling, trends, and audience behavior. Experience in growing social media accounts or creating high-performing or viral content is a strong advantage, as well as being comfortable taking a hands-on approach to shooting and directing content.

This role is not suitable for candidates who focus only on corporate marketing, have no real content examples, or believe social media is simply about posting products.

We offer a strong product portfolio and brand backing, full support to execute content ideas, clear direction with fast decision-making, and the opportunity to build Sharaf’s presence at scale.
 

If you are interested, please send your CV