Digital Marketing Specialist (Social Media & Lead Generation)

About the Role

We are seeking an experienced, results-driven Digital Marketing Specialist with a proven track record in social media, paid advertising, and lead generation to join our growing team in Famagusta.

You will take ownership of the digital marketing activities of Global Desk Consultancy Limited, an international company, with a primary focus on strengthening our social media presence and generating qualified leads.

This is a hands-on role for an established professional who can work independently from day one, make informed decisions, execute campaigns, and demonstrate measurable business results. We are not recruiting for an entry-level or training position.

Only TRNC citizens.

Key Responsibilities

• Manage the company's social media channels, including content planning, scheduling, publishing, and community engagement.
• Develop and maintain a monthly content calendar aligned with marketing objectives.
• Plan, launch, and optimize paid social campaigns on Meta (Facebook and Instagram) and other relevant platforms.
• Design and execute lead generation campaigns, including lead forms, landing pages, and targeted ads, to attract qualified prospects.
• Define and refine audience targeting, and run A/B tests on creatives, copy, and campaign settings.
• Track key performance indicators such as reach, engagement, cost per lead, and conversion rate, and prepare regular performance reports.
• Create engaging copy and visual content, including graphics, short-form videos, and reels.
• Use AI tools to accelerate content production, research, and campaign ideation.
• Manage and qualify incoming leads in the CRM system and ensure timely follow-up and handover.
• Maintain accurate contact databases and mailing lists, and support email marketing activities.
• Monitor social media trends, competitor activity, and market developments to identify new opportunities.
• Ensure consistent branding and messaging across all digital channels.

Requirements & Qualifications

• A degree is not required. Demonstrable professional experience, practical expertise, and a track record of results matter more than formal education.
• Substantial hands-on professional experience in social media management, paid advertising, and lead generation, supported by examples of campaigns you have personally managed and the results achieved.
• Proven ability to independently plan, launch, manage, and optimize campaigns using Meta Ads Manager and Meta Business Suite.
• Confident practical use of analytics, reporting, content creation, and production tools, including Google Analytics, Canva, and video editing tools.
• Strong command of lead generation funnels and performance metrics such as CPL, CTR, conversion rate, and lead quality; able to explain how your work improved outcomes.
• Ability to use AI tools effectively as part of an established marketing workflow.
• Excellent written and verbal communication skills in English.
• Strong analytical mindset, attention to detail, and good organizational skills.
• Self-directed, accountable, and capable of taking full ownership of delivery without needing foundational training.
• Before an interview is scheduled, shortlisted candidates will be asked to share a portfolio or selected examples of work they have personally delivered, including relevant campaigns, content, and lead generation projects.
• For each example, please outline your specific responsibilities, the objectives, the approach taken, and measurable results (for example, leads generated, cost per lead, conversion rates, campaign performance, or business impact).
• Candidates must be prepared to present and discuss these examples during the interview, explain the decisions behind their work, and answer detailed questions about outcomes and their own contribution.
• Please share only materials you are authorized to disclose; anonymized examples and redacted performance reports are welcome where confidentiality applies.

Portfolio & Interview Preparation

What We Offer

• A focused role with clear ownership of social media and lead generation performance.
• Ownership of established marketing activities and the opportunity to make a measurable impact through your expertise.
• Access to modern AI and digital marketing tools.
• A collaborative, international working environment.
• Scope to develop and improve the marketing function through proven expertise and new ideas.

How to Apply

We welcome applications from experienced digital marketing professionals who can demonstrate what they have delivered, not just describe what they know.

Please send your CV to:

Please include a brief summary of your relevant experience and links or examples of previous work where available. Shortlisted applicants will be asked to provide supporting work samples and results before the interview.

hiring@global-desk.co

Please include DIGITAL MARKETING SPECIALIST in the email subject line.

We look forward to meeting you!

Yasal Uyarı

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